Your visitors already know
why they're not buying.
Now you will too.

BuyerEyes sends AI-powered buyer personas to browse your website. They react like real prospects and tell you exactly what stops them from converting. 5 expert perspectives. Research-grade scoring. A prioritized list of what to fix first.

Get Your Report See sample reports

No setup required. Report in 24-48h. From $297.

BuyerEyes Report
Local marketing agency
74
out of 100
Visual Design
6.5
Copy & Messaging
8.4
Trust & Credibility
6.2
Technical
8.1
Persona Intent
7.4
Conflict detected
"Copy 8.4 vs Visual 6.5 — messaging does the heavy lifting while design underperforms."
How it works

From URL to actionable report in 3 steps

01

Submit your URL

Share your page address and choose a tier (10, 50, or 100 buyer personas). Optionally describe your target audience in one sentence.

02

Buyers browse your site

AI-powered personas scan your page the way real prospects do. Each page evaluated by 5 specialized agents. Consent banners, popups, lazy loading handled automatically.

03

Get your report

A prioritized report: overall score 0-100, top recommendations with effort/impact tags, per-persona breakdown. HTML + PDF. Hand it to your dev team with clear instructions.

Methodology

5 expert perspectives on every page

Each page is scored by 5 specialized agents. Not one opinion, but a structural breakdown of why visitors convert or leave.

Visual design

Is your page clear at a glance, or do visitors work to understand it?

Hierarchy, CTA prominence, mobile coherence, brand consistency
"Everything is exactly where I'd expect it and the hierarchy makes the page almost effortless to scan."

Copy & messaging

Does your copy speak to buyers, or talk about yourself?

5-second test, WIIFM clarity, benefit-to-feature ratio, scannability
"Every word earns its place. The headline tells me what this is and why it matters to someone like me."

Trust & credibility

Would a stranger trust your page enough to enter payment details?

Social proof specificity, pricing transparency, dark pattern detection
"The site behaves like a mensch. It clearly prioritizes my interests alongside their business goals."

Technical experience

Does your technology help buyers, or get in their way?

Load time, layout shift, mobile friction, form quality, accessibility
"The technology is invisible, which is exactly how it should be."

Purchase intent

Would real buyers actually buy from your page?

Value equation, risk perception, social validation needs, commitment readiness
"Not buying actually feels like the bigger risk because I'd miss out on something that seems like a sure thing."
Based on SSR methodology (Maier et al., arXiv 2510.08338v3)
Real reports

What a BuyerEyes audit actually looks like

Scores and insights from 4 real audits. Each report surfaces the specific conflict between what a website does well and what holds it back.

Fitness / Personal Training
68 / 100
Visual
6.8
Copy
8.0
Trust
6.8
Technical
5.8
Persona Avg
7.0
"Leaky bucket" — strong copy undermined by technical friction

A differentiated value proposition targeting desk workers and injury recovery. The site rejected the typical gym-bro culture for a "movement craftsman" persona. Copy scored 8.0 with highly effective messaging.

But the technical layer told a different story. Load times and form friction created a gap between what the page promised and how it felt to use.

Conflict detected
Copy 8.0 vs Technical 5.8 — great content being undermined by technical friction.

Top recommendations

  • Low effort Fix hero headline to immediately communicate the desk-to-movement value proposition
  • Low effort Clean up duplicate review content that dilutes social proof
  • Medium effort Reduce form friction to match the quality of the copy
"Tomek the Remote Developer" — scored 4.0 / 5.0
The desk-to-movement messaging was a direct hit. This persona saw the service as a solution to a problem they think about daily.
Local Business Marketing
74 / 100
Visual
6.5
Copy
8.4
Trust
6.2
Technical
8.1
Persona Avg
7.4
Exceptional copy-market fit with a trust gap from unverifiable claims

A direct-response lead-gen page using the PAS framework. The copy targeted a specific pain point: businesses experiencing a "referral drought." Messaging scored 8.4, the highest in our sample.

The gap appeared in trust signals. Claims about a portal network lacked verification, and the brand felt impersonal despite strong messaging.

Conflict detected
Copy 8.4 vs Visual 6.5 — messaging does the heavy lifting while design underperforms.

Top recommendations

  • Medium effort Verify portal network claims with concrete data or remove them
  • Low effort Optimize hero CTA prominence to match the quality of surrounding copy
  • Medium effort Humanize the brand with team photos or founder story
"Tomasz the Innovator" — scored 4.1 / 5.0
Viewed the service as a hack to bypass expensive Google Ads. The PAS framing of referral drought hit a nerve.
International Veterinary Care
55 / 100
Visual
3.9
Copy
7.5
Trust
6.1
Technical
5.7
Persona Avg
4.8
Compelling value proposition buried by poor visual hierarchy

Vetresor offers veterinary care in Poland for Swedish pet owners, with savings around 80%. A strong message backed by the founder's personal story. But the page didn't let that story breathe.

An oversized logo consumed the viewport. CTAs were buried below the fold. The form had usability issues that created friction at the exact moment trust was needed most.

Conflict detected
Copy 7.5 vs Visual 3.9 — great story, poor delivery.

Top recommendations

  • Low effort Fix form usability to reduce abandonment at the conversion point
  • Medium effort Optimize hero hierarchy: reduce logo size, move CTA above the fold
  • Medium effort Bridge credibility gap by naming partner clinics and surgeon credentials
"Elin the Quality Seeker" — scored 2.7 / 5.0
Needs specific surgeon credentials before trusting her pet's health to a service abroad. The 80% savings message wasn't enough without proof of quality.
B2B AI Education
68 / 100
Visual
6.8
Copy
7.8
Trust
6.7
Technical
6.0
Persona Avg
6.2
Professional authority with paid programs buried in FAQ

A clean B2B lead-gen page leveraging a strong founder brand. The "Day in the Life" schedule was a standout: it demystified AI adoption by showing concrete daily usage instead of abstract promises.

The report flagged a monetization gap. Paid programs were hidden inside the FAQ section, invisible to buyers who were ready to spend. Mobile form friction added unnecessary resistance to the free starter flow.

Conflict detected
Visual praised text-based utility vs Copy criticized lack of hero image.

Top recommendations

  • Low effort Fix mobile form friction to reduce drop-off on the free starter kit signup
  • Medium effort Ground social proof with real names and outcomes instead of anonymous metrics
  • Medium effort Surface paid programs from FAQ into a dedicated pricing or programs section
"First-Time Visitor" — scored 3.5 / 5.0
The low-friction free starter kit drove high initial conversion intent, but the visitor had no idea paid programs existed.
Pricing

One report. Every conversion problem found.

Choose the depth that matches your site. All tiers include the full 5-dimension analysis, prioritized recommendations, and HTML + PDF delivery.

Starter
$297
  • 10 buyer personas
  • 1-3 pages analyzed
  • 5-dimension scoring
  • Prioritized recommendations
  • HTML + PDF report
  • 24-48h delivery
Get Starter Report
Most popular
Professional
$997
  • 50 buyer personas
  • 5-10 pages analyzed
  • 5-dimension scoring
  • Per-persona breakdown
  • Gap detection narrative
  • HTML + PDF report
  • 24-48h delivery
Get Professional Report
Enterprise
$2,497
  • 100 buyer personas
  • 10-20 pages analyzed
  • Full funnel analysis
  • Journey mode (cart to checkout)
  • Custom persona briefs
  • HTML + PDF report
  • 48-72h delivery
Get Enterprise Report
Need a custom scope? Contact us for a tailored quote.
No refunds. Digital service delivered within the stated timeline. You receive the full report regardless of your score.
Credibility

The methodology behind the scores

ρ=0.90
Correlation with human expert judgment
150
Calibrated anchor statements
16
UX signals detected per page
5
Specialized evaluation agents

Built by Kamil

30 years in infrastructure. From Linux/Unix systems in 1995 through security consulting for Lufthansa, telecom project management for Nokia, to WooCommerce performance optimization and AI solutions. Master of Law. Certified Scrum Master. The CROBot system behind BuyerEyes runs 406 tests in production.

Infrastructure since 1995 WooCommerce CRO AI/LLM systems WooSpeedUp.com
FAQ

Common questions

Those tools measure technical performance: load speed, layout shifts, accessibility scores. BuyerEyes measures conversion performance: whether your page convinces real buyer personas to act. A page can score 100 on Lighthouse and still lose 70% of prospects because the headline is confusing or trust signals are missing. We score what matters to revenue.
We use the SSR methodology (Semantic Similarity Rating) from Maier et al. (arXiv 2510.08338v3). Instead of asking AI to rate pages on a numeric scale (which has poor reliability at ρ=0.26-0.39), we compare free-text AI responses against 150 calibrated anchor statements using cosine similarity. This achieves ρ=0.90 correlation with human expert judgment. The method is repeatable, stable, and grounded in peer-reviewed research.
Starter and Professional reports are delivered within 24-48 hours. Enterprise reports (10-20 pages with full funnel analysis) take 48-72 hours. You receive both HTML and PDF versions.
Each recommendation comes with an effort tag (low, medium, high) and an impact tag. Start with low-effort, high-impact items. The report is structured so you can hand it directly to your development team or designer with clear "fix this, in this order" instructions.
Yes. The system performs cross-lingual evaluation. Buyer personas are generated in the language of the target audience, and the analysis accounts for cultural and linguistic context. We've audited sites in Polish, Swedish, English, and German.
Yes. Provide a one-line brief like "Polish admin workers, 45-55, budget-conscious" and BuyerEyes generates 3-7 personas matched to your actual audience. Or let the system create personas based on your page content and industry.
BuyerEyes reports are generated using the SSR methodology (Semantic Similarity Rating), a research-calibrated approach that achieves ρ=0.90 correlation with human expert judgment. Despite this rigorous grounding in 150 peer-reviewed anchor statements, AI-generated analysis is inherently advisory. Results should inform your optimization decisions, not replace professional judgment. Individual page scores may vary between runs.

Every day without data is a day of guessing.

See what your buyers see. Get a scored, prioritized report that tells your team exactly what to fix.

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